The iconic British brand Ben Sherman is proud to reveal its Team GB retail collection ahead of the Tokyo 2020 Olympic Games.
As part of the brand's partnership as an official supporter of Team GB, the capsule collection is a contemporary offering for fans. The official uniforms were revealed during London Fashion Week in June.
Asha Philip (Photo: Ben Sherman)
Launched in May, the Team GB x Ben Sherman retail collection features sustainable organic cotton polo shirts and graphic t-shirts, striped casual shirts, zip through bomber jackets, and Harrington jacket, for men and women. It also includes a selection of kidswear available at select retailers.
Galal Yafai (Photo: Ben Sherman)
Jack Laugher (Photo: Ben Sherman)
For the historic partnership, Ben Sherman turned to fellow British icon, fashion photographer RANKIN who captured the campaign featuring Team GB Olympic medal hopefuls and rising stars. This includes track and field athlete Morgan Lake, taekwondo athlete Lutalo Muhammad, diver Jack Laugher, rugby player Philip Burgess and more.
Morgan Lake (Photo: Ben Sherman)
Ben Sherman has created exclusive looks to be worn by Team GB athletes during the official Opening and Closing Ceremony to be worn in July 2021. This will be the second time Ben Sherman has been appointed to work with Team GB having provided official tailoring for the Athens 2004 Olympic Games.
Philip Burgess (Photo: Ben Sherman)
If you like what you’ve seen so far, Ben Sherman is offering a fantastic prize bundle:
You can win a £500 gift voucher to use at Ben Sherman, as well as a Team GB supporters VIP gift box featuring a selection of items from the Ben Sherman x Team GB retail collection.
Participants are required to follow @benshermanuk and @benshermanofficial, or enter using the entry form below
The competition ends midnight 17 July 2021.
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