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Kérastase to donate all profits from Pride Limited Edition Elixir Ultime to LGBTQ charity akt

Every purchase of Kérastase's Pride limited edition hair oil will benefit Albert Kennedy Trust's mission to support young people into safe homes and employment.

2022-06-09

Words: Attitude; Image: Kérastase

In partnership with Kérastase

Kérastase is making sure you can shine wherever you go this Pride with the release of a limited edition Pride-themed update to their classic, best-selling Elixir Ultime L’Huile Originale Oil.

Celebrating all styles, all sexualities and all genders, Kérastase’s luxury hair oil helps everyone, no matter your hair type, celebrate Pride with a hairstyle you can be proud of.

For every purchase of the Pride limited edition Elixir Ultime, Kérastase will donate 100% of profits to the LGBTQ+ charity Albert Kennedy Trust.

The Albert Kennedy Trust is an England-based voluntary organisation that has been helping LGBTQ+ young people aged between 16 and 25 who are facing or experiencing homelessness or living in a hostile environment since 1989.

The 2021 LGBTQ+ youth homelessness report found over half of LGBTQ+ young people have faced some form of discrimination or harassment while accessing support services, the Albert Kennedy Trust wants to drastically decrease that number. 

Every purchase of Kérastase's Pride limited edition hair oil will benefit Albert Kennedy Trust's mission to support young people into safe homes and employment, education or training, in a welcoming and open environment that celebrates LGBTQ+ identities. 

Whether you are marching or partying, the shine-enhancing hair oil is the perfect product to accompany Pride celebrations. Easy to spot with its bold rainbow-design bottle and holographic box for Pride, Elixir Ultime L’Huile Originale Oil can be used before, during or after styling.

Kérastase brings an unparalleled smoothness and shine to your morning routine and party preparations, a symbol of universal love and self-acceptance packaged in a standout rainbow-themed bottle

With its diverse use across hair types, providing long-lasting radiance and durable frizz protection, the Elixir Ultime L’Huile Originale hair oil will ensure you can enjoy Pride to the fullest without having to worry about a bad hair day.