Swatch, the innovative Swiss watch brand that tells us ‘TIME IS WHAT YOU MAKE OF IT’, is living up to its good times ethos by partnering with Attitude to deliver four sensational DJ sets that premiere on Attitude’s YouTube channel as part of the upcoming Pride at Home digital festival, in association with Klarna (17-27 June).
The Pride Powerplay, supported by Swatch, opens a stellar series of live music events with a headline set from chart-topper Joel Corry that premieres on youtube.com/attitudemag at 6pm on Friday 18 June.
'Head & Heart' hitmaker Corry, who has collaborated with the like of Hayley May, MNEK and, latterly, Raye and David Guetta, will set you up nicely for a Pride party weekend.
And when that’s done, join Josh Harrison – founder and lead of London’s chic Outhaus queer club night (it’s all about the right crowd and no crowding) – seeing the same weekend out in style from 6pm on Sunday 20 June. Expect diva and disco in equal measure.
It’s the renowned Homobloc Manchester that sees Will Tramp to the decks at 6pm on Friday 25 June, promising a mix of disco, funk, boogie, house and afro face-melters. Which is worth staying in for, even assuming we have the choice of going out.
Then last but by no means least, we close out the Swatch Pride Powerplay series in the hands of scene legend Mark-Ashley Dupé, who delivers a spectacular final set on behalf of UK Black Pride that will set light to your evening at 6pm on Sunday 27 June. There’s no such thing as a school night…
Swatch, which prides itself on celebrating life – and, with it, a commitment to diversity, inclusivity and equality that dates back to the founding of the brand in 1983 – has an outstanding record of working on inspiring collections with and for the LGBTQ community (Attitude cover star Mika among them).
Though you can keep the party going right through Pride season by dipping into Swatch's CELEBRATING LIFE SINCE '83 COLLECTION in the form of three all-new pieces.
First up, ALLA PARATA (‘At the Parade’) model – ablaze with striking rainbow colours and graphics.
Delivered to your door for just £83, it’s a style statement and a show of solidarity all in one.
LET’S PARADE with a semi-transparent matte white strap and bright and bold print makes the perfect statement, yours for £104. Be Proud!
Finally, PARADONS features multi-coloured crystals, vibrant movement elements and a polished stainless-steel strap, at £207.
The Pride Powerplay, spupported by Swatch, is part of Attitude Pride at Home, in association with Klarna, that runs from 17-27 June at attitude.co.uk, youtube.com/attitudemag and on Facebook, Twitter and Instagram.
Attitude Pride at Home, in association with Klarna, is to benefit the Attitude Magazine Foundation for LGBT causes – this year supporting ten amazing organisations including AKT, Black Trans Foundation, Curly’s Legacy, Elton John AIDS Foundation, The Food Chain, Kaleidoscope Trust, LGBT Youth Scotland, Mermaids, Stonewall UK and Switchboard LGBT.
Each will receive at least £1000 courtesy of our sponsors Klarna, Bentley, Clifford Chance, Slingsby, Swatch and Taimi, as well as individual supporters.