Words: Emily Maskell; pictures: Gucci
Harry Styles can add 'fashion designer' to his resume following his collaboration with Gucci on a new fashion collection.
The 25-piece Gucci HA HA HA collection is described as "a collection born from a creative relationship that self-generates from amusement and ends with the tangibility of a product”.
Styles, 28, has worked with Gucci's creative director Alessandro Michele on the collection which takes its name from the first letters of the pair's first names while also being a nod to the laughing face emoji.
Gucci has been a staple in the ‘As It Was’ singer’s wardrobe ever since he first released a solo album in 2017 and he wore a Gucci dress as the first-ever solo male on the cover of American Vogue.
With flared trousers, knit cardigans, heart motifs on white boots, and gingham suits, the collection is the fashion love child between Styles and Gucci.
"Harry has an incredible sense of fashion," Michele, 49, says of the collection.
"The idea of working together came to me one day while we were talking on the phone: I proposed creating a 'dream wardrobe' with him, starting from those small oddities that come together in childlike visions."
As reported by Vogue, Michele has also said of Styles: "He’s the most courageous person in all the choices he makes, and he’s intuitively attuned to the new ways of self-representation.
"His repertoire is vast, he has an interesting idea of sexy, and he’s extremely articulate and aware in his eclectic approach."
The announcement comes after Styles’ two sold-out nights at Wembley Stadium where he performed in Gucci heart prints and sequins.
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The collection’s 1970s pop and bohemian-inspired looks are set to appear in Gucci stores from mid-October.